In the agency world, personalization is everything. Clients want to feel like your proposal was crafted just for them — not copied from your last pitch. But creating fully customized decks for every lead takes time, energy, and resources you can’t afford to waste.
According to HubSpot’s 2024 B2B Sales Trends Report, more than 70% of B2B buyers say feeling understood by a vendor directly impacts their decision to buy. In other words: if your pitch doesn’t feel personalized, it’s probably getting skipped.
That’s where smart tools like Genpitch come in. They make it possible to personalize at scale without sacrificing quality or burning out your team.
1. Why Personalization Matters in B2B Pitches
Clients Expect Tailored Solutions
Your prospective clients want to see that you:
- Understand their industry
- Recognize their challenges
- Have solutions designed specifically for them
If your deck feels too general or templated, it’ll get ignored.
Real-life impact: A Genpitch user recently closed 3 new deals in one month by simply customizing key slides for each industry — finance, hospitality, and wellness — without rebuilding the full deck.
2. Identify the “Customizable Core” of Your Decks
Not Every Slide Needs Reinventing
When you look at your past presentations, you’ll likely notice a pattern:
- About 70–80% of content stays the same (bios, services, testimonials)
- The remaining 20–30% is where true personalization happens
This includes:
- Addressing the client by name
- Speaking to their industry-specific pain points
- Tailoring case studies or outcomes to match their goals
According to HubSpot, the most effective decks have at least three customized slides addressing the client’s goals, KPIs, or industry-specific results.
Genpitch allows you to automate the 70% and quickly personalize the rest — using your own templates and content blocks.
3. How Genpitch Powers Personalization at Scale
Your Content + AI = Efficient, Tailored Decks
Here’s how Genpitch works:
- Upload your own pitch templates and map out content fields
- Build a content library with reusable slides like bios, case studies, services, etc.
- When pitching a client, input their name, website, and industry
- Genpitch pulls key info from their site and combines it with your content to generate a pitch deck
Time saved: One Genpitch beta user reported reducing pitch creation time from 3 hours to under 20 minutes per lead.
You end up with a personalized, professional deck in minutes — not hours.
4. Real-World Example: From Generic to Tailored in 10 Minutes
Let’s Say You’re a Branding Agency
You get a new lead: a sustainable skincare startup.
Instead of starting from scratch:
- You input the client’s name and website into Genpitch
- The AI identifies that the client is in eco-beauty and sustainability
- Your template gets filled with relevant content blocks, like your green brand case study and product packaging services
- The final deck includes the client’s name, their mission, and industry-specific content
The result? A fully tailored pitch deck that feels 1:1 — created in under 10 minutes.
5. Build a Personalized Deck System That Works Every Time
Turn “Custom” into a Repeatable System
The secret isn’t building everything from scratch — it’s building a smart, flexible system that:
- Uses your best content consistently
- Allows for light, fast customization
- Keeps quality and branding intact
Genpitch is the engine that powers this system.
Bonus Tip: Add a feedback loop — after each pitch, review what resonated and update your template library. Your personalization gets smarter over time.
Want to personalize your pitch decks without wasting hours?
Join the Genpitch waitlist and start delivering client-ready presentations that feel tailored — using content you already have.
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