In the world of agencies and B2B services, pitching new clients isn’t optional — it’s survival. But for many teams, the pitch deck process is painfully slow. Each new client means a brand-new deck. Every project feels like a creative reinvention. The intention is good: to wow with personalization. But the execution? It’s draining your time, energy, and resources.
Let’s talk about why “custom” pitch decks are holding you back — and how AI can help you deliver better proposals without sacrificing quality.
1. The Hidden Cost of “Custom” Pitch Decks
Every Deck from Scratch = Death by a Thousand Edits
If your team is starting from a blank canvas each time, they’re not just writing — they’re designing, formatting, and sourcing content from scratch. It’s not unusual for a single deck to take 4–6 hours. Multiply that across multiple clients a week, and suddenly pitch creation becomes a full-time job.
Personalization Isn’t the Same as Reinvention
Here’s the mistake many teams make: thinking that personalization means building everything new. But personalization actually comes from context — like referencing the client’s website, tailoring your service offerings, or using relevant case studies. You don’t need to rebuild the entire deck to do that.
What It’s Costing Your Team (Time, Energy, and Deals)
According to PandaDoc’s 2024 Sales Productivity Report, sales teams spend nearly 30% of their time on administrative tasks like document creation — not selling. For agencies, that number can be even higher when decks are built manually. That’s time you could be spending on strategy, relationship-building, or simply closing more deals.
2. Why Agencies Need a Smarter Workflow
The Myth of the One-Size-Fits-All Template
Some teams try to solve the pitch bottleneck by building a universal deck — but these often lack personality or miss the mark with specific clients. A smarter solution is to use your own custom templates that reflect your brand — and make them dynamic with content blocks.
What Clients Really Want: Relevance and Clarity
Your prospects don’t care how long you spent on a deck. They care about how well you understand their business. That means:
- Showing relevant case studies
- Highlighting the right services
- Using clear, consistent visuals
Consistency Builds Trust, Speed Wins Deals
When your decks vary wildly in structure or tone, clients notice. A repeatable, efficient workflow helps ensure that every pitch:
- Looks polished
- Sounds aligned with your brand
- Arrives on time (or early!)
3. How Genpitch Helps Agencies Break the Bottleneck
Upload Your Own Template, Not Ours
Unlike generic pitch platforms, Genpitch doesn’t make you use someone else’s layout. You upload your own pitch deck templates and map the fields so the AI knows where to place the right content.
Build a Reusable Content Library Once
Create blocks of content that you’ll use over and over — like:
- Service descriptions
- Case studies
- Client testimonials
- Team bios
This library becomes your agency’s secret weapon.
Generate a Tailored Pitch in Minutes
When you create a new pitch, just enter the client’s name, website URL, and industry. Genpitch pulls relevant content from their site, pairs it with your library, and generates a custom deck — all within your mapped template.
Now your team isn’t spending hours per pitch. They’re spending minutes.
4. Example Use Case: From Chaos to Clarity
Before Genpitch: “We Spent 6 Hours on Every Deck”
One digital marketing agency told us they used to dedicate half a day per pitch. Between hunting down updated case studies, adjusting layouts, and trying to personalize copy — each deck felt like a mini project.
After Genpitch: “It Takes 15 Minutes, and It’s Smarter”
With Genpitch, they uploaded their best-performing deck template, built a content library of testimonials and services, and now generate tailored decks in 15–20 minutes. The quality is better, the brand is more consistent, and clients still feel like the pitch was made just for them.
Final Thoughts
Pitch decks don’t have to be a bottleneck. You don’t need to choose between personalization and speed. With Genpitch, you can scale your agency’s proposals and still deliver a custom experience that wins clients.
Want to personalize your pitches without starting from scratch? Join the Genpitch waitlist and start scaling your proposals with the content you already have.