Creating a new pitch deck for every potential client is a time drain. Your team burns hours every week pulling slides together, tweaking designs, and tailoring content to suit each lead. But here’s the truth: most agencies are reinventing the wheel and it’s costing them deals.
Enter productized pitching: a smarter, faster, and more effective way to win business without sacrificing personalization.
1. What Is Productized Pitching?
Productized pitching means treating your pitch decks like repeatable assets not one-off projects.
Instead of building from scratch every time, you create modular decks with customizable sections. These include:
- A fixed core (your services, process, team, values)
- A dynamic layer (client name, industry-specific pain points, relevant case studies)
With a system like Genpitch, these layers are easily combined to create custom-feeling decks in minutes.
2. Why It Works: Real Data From Agencies
According to a 2023 survey by AgencyAnalytics:
- Agencies spend 3–5 hours creating a single pitch deck
- 68% of those decks reuse content from previous proposals
- Yet only 12% have a repeatable system for doing so
Agencies using Genpitch report:
- 70% faster deck creation
- 2x increase in lead-to-close speed
- Higher client engagement due to industry-specific personalization
3. How to Productize Your Pitching Process
Here’s how smart agencies are doing it:
Step 1: Build a Content Library
Organize your best bios, service pages, case studies, and testimonials into reusable blocks.
Step 2: Create a Master Deck Template
Design a flexible template with placeholders for client names, industry data, goals, and pain points.
Step 3: Use Tools That Scale Personalization
Instead of manually editing every slide, use Genpitch to:
- Extract key info from the client’s website
- Auto-fill your master template with tailored content
- Generate a ready-to-send deck within minutes
4. The SaaS Sales Team That Scaled Personalization Without Losing Time
Meet Clara — a B2B SaaS Account Executive
Clara works at a mid-sized SaaS company offering workflow automation tools for HR teams. Her job requires sending out pitch decks to dozens of prospects every month — each from different industries like healthcare, education, and retail.
Clara’s team built a system using their internal CRM and slide library to streamline their deck creation process:
- Core slides (product overview, pricing, testimonials) are reused across all decks.
- Custom slides are tailored using LinkedIn research, company news, and website insights.
- Clara spends just 15 minutes on each deck, enough to personalize the client’s name, highlight a relevant case study, and align solutions with their business needs.
The result? More engagement, better discovery calls, and increased close rates — all without burning out her team or sacrificing relevance.
5. The New Standard: Fast, Flexible, Consistent
The agency landscape is shifting. Clients expect speed and personalization. Agencies need efficiency and scalability.
Productized pitching gives you both. And with Genpitch, you don’t just look professional you look prepared, insightful, and easy to work with.
Want to close deals faster without rebuilding decks from scratch?
Join the Genpitch waitlist and start using your best content to win more clients in less time. 👉 Join the Waitlist